Plain Sight Bridges the Financial Gap for Event Creators Seeking Capital in a Surging Events Market
Plain Sight, a leading event marketing and ticketing platform, has announced a major initiative to support event creators by providing capital advances for sponsorship and ticket sales. As the events market continues to surge post-pandemic, Plain Sight now offers $500,000 in funding through a partnership with Urbane Venture Fund and others.
Empowering Event Creators
Plain Sight focuses on three core areas:
● Connecting brands with the exact types of events they want to sponsor.
● Helping event creators find sponsors, sell tickets, and get paid faster.
● Facilitating connections between event-goers based on industry and
shared interests.
Media executives report that sales of sponsorships tied to live events are outperforming other ad sectors, driven by the resurgence in demand post-pandemic. Over recent months, Plain Sight has facilitated $500,000 in brand sponsor deals between event creators and global organizations like Amazon Web Services, Zendesk, and Cadillac, while growing their community to over 50,000 event-goers.
Innovative Gap Financing
To ease the burden of upfront costs for event creators, Plain Sight offers capital advances for future sponsor and ticket sales. This unique opportunity allows creators to host events without waiting for sponsor payments or ticket sale clearances.
“It’s often difficult for event creators to find a brand sponsor," said James Chapman, Founder and CEO of Plain Sight. “And once they do, because of procurement provisions, they may not see payment from that sponsor until anywhere between 30 to 90 days on average - regardless of when the event is taking place. Our goal is to help remove this huge barrier so event creators can focus on producing world-class events.”
Strategic Partnerships and Industry Growth
Plain Sight’s focus on business-centric events at the intersection of sports, tech, and venture aligns perfectly with their mission. Co-founded by NFL athletes Richard Sherman and Sheldon Day, The Players Company leverages Plain Sight to secure sponsors and sell tickets for their Sports, Tech, and Venture Summit during the NFL Draft.
Left to Right: NFL Players Scott Daly, Sheldon Day, and DJ Reader at the Sports, Tech, and Venture Summit.
Similarly, Baron Davis's Business Inside the Game used Plain Sight for their Founders Brunch at NBA All-Star Weekend. Both organizations commend Plain Sight’s effective management and look forward to future collaborations.
Plain Sight has also formed a strategic partnership with Enovia Bedford, founder of “Vett Deck” and The Sponcierge, merging certain assets and enhancing their sponsorship strategy. Enovia Bedford joins Plain Sight as a partner, bringing her experience in securing over 3,000 deals with leading brands.
“I am excited to join Plain Sight and contribute to their mission of empowering brands through innovative solutions,” said Enovia Bedford. “By combining our expertise, we can create a more robust sponsorship landscape that benefits all stakeholders.”
About Plain Sight
Plain Sight is a premier ticketing and sponsorship platform designed to empower professionals in making informed decisions about events. By streamlining the sponsorship process, Plain Sight connects brands with events that align perfectly with their target audience, budget, and expectations, creating a mutually beneficial experience for both brands and event organizers.
For Media Inquiries, Contact:
Colby Berthume | colby@plainsighthq.com