Standardizing how global brands deploy sponsorship capital.
Plain Sight is the sponsorship portfolio management platform for brand marketers.
Deploy your sponsorship capital with confidence and control.
Sponsorship budgets are under pressure.
Brand leaders are increasingly asked to prove:
• which events drive the most sales pipeline
• which communities convert to customers
• which partnerships deserve more capital
• which ones should be cut from future budgets
Yet most sponsorships are still managed through email, spreadsheets, and fragmented reporting - making it extremely difficult to defend budgets.
The event sponsorship industry lacks structure.
Every year, billions of dollars in sponsorship capital decisions are made and managed through:
inbound email requests
manual approval processes
random spreadsheets
scattered reporting folders
We bring structure to sponsorship capital so brands can allocate budgets with data instead of guesswork.
Sponsorship Portfolio
Management Software
Manage your sponsorship portfolio with intelligence.
We equip brand marketers with the tools to approach sponsorships like an investment strategy.
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We build a sponsorship request page for event creators to understand your business objectives and submit their proposals through your customized intake form.
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All requests flow into your dashboard. Approve, decline, or request more info in one click. Event creators are notified automatically. No need for emails.
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We can handle payouts so approved sponsorships move quickly. Invoices are made out to Plain Sight, reducing procurement headaches for you and event creators.
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Collect post-event data in one place - including photos, surveys, and guest lists, and whatever else. Comprehensive reports will detail how your entire budget performed.
Structure beats hustle.
With a structured sponsorship portfolio, marketing leaders gain better outcomes such as:
Sponsorship budget defensibility
Leadership-ready reporting
Transparent performance tracking
Repeatable ROI
When sponsorship capital becomes structured, decisions become faster and more defensible.
Trusted by brands deploying sponsorship capital in 15+ countries.
